Make luxury fashion leave a lasting impact
- Topics
- Climate Action
- Diversity, Inclusion & Belonging
- Human Rights
- Transparency
- Circularity
- Services
- Sustainability strategy
- Naming
- Sustainability positioning, narrative and messaging
- Visual identity
- Vision and higher purpose
We supported YOOX NET-A-PORTER GROUP to define a bold sustainability vision and roadmap to transform the way luxury fashion is made, sold and used.
Challenge
YOOX NET-A-PORTER GROUP, a world leader in online luxury and fashion retail, has a rich history of customer-centric innovation. For their 20th anniversary year, the Group was ready to raise the bar on its sustainability ambition. The business needed to establish a new sustainability vision and strategy with the power to transform luxury fashion for the better.
The Solution
We created Infinity, a ten-year sustainability vision and strategy. Infinity is based on the social and environmental issues the business is best placed to positively impact and the Group’s unique attributes: its business ecosystem and innovation capabilities, technology and data, as well as its strong relationships with brand partners and customers. The four areas of Infinity – Circular Business, Circular Culture, Planet Positive and People Positive –will empower the business to create lasting luxury fashion that leaves a lasting positive impact.
We created the targets to guide business action across 19 key topics including climate, diversity and inclusion and responsible sourcing. And to bring Infinity to life, we developed the narrative and visual identity as well as a suite of creative assets, including a film, editorial content, website and social media content.
Impact
Infinity launched in November 2020. As a business that has consistently broken new ground to create the new and the next, the Infinity strategy sets YOOX-NET-A-PORTER GROUP on a course of action to deploy its innovation for the better of customers, the industry and the world.
