Redefining Sustainability in Luxury
- Topics
- Sustainable Lifestyles
- Services
- Brand strategy and development
- Communications strategy
- Creative campaigns
- Naming
- Sustainability positioning, narrative and messaging
- Sustainability strategy
We helped Oribe define their sustainability ambition, vision and targets while remaining authentic to their unique brand identity.
Challenge
Oribe helped redefine the standards for performance and luxury in haircare. They know today, sustainability is fundamental to unlocking the next generation of performance and excellence, so they sought to articulate their sustainability ambition, vision and targets while remaining authentic to their unique brand identity.
Solution
We helped define sustainability and bring it to life for the brand. Our process began by helping to define their vision and strategy supported by comprehensive goals and KPIs. And to bring this to life, we developed their ForeverObsessed positioning, harnessing their brand’s tagline of obsession toward impact. Our work included a visual identity and messaging and a communications strategy for sustainability that blended seamlessly into the overall brand, brought to life through assets including imagery, a hero film, and social posts.
Impact
Oribe’s comprehensive strategy–encompassing their product, carbon, and DEI ambitions–has helped set an example for the holistic approach expected of brands today.
